YouTube Art: I Loved This Trailer When I Was 14
I still remember seeing this trailer in theaters in 1995. Something -- don't ask me what, I have no idea -- made me think of it now as I'm working on something else, and I thought I'd post it and be like "What a great trailer for a terrible movie!" Now I'm looking at it and going "Why in the world did I like it in the first place?"
I think what got my attention at age 14 was the direct address to camera by Ralph "I'm Just A Wee Bit Too Oily" Fiennes. That's still a technique that's underutilized in trailers and it's still effective here even though a)you have know idea what this guy is talking about b)there's all these words floating around his head and c)there's all this Max Headroom editing, which looks stupid now but in 1995 was the epitome of awesomness. Even though this guy isn't making any sense, even though he looks like he hasn't showered in two and a half weeks, the fact that he's talking directly to you in this almost seductive way makes it interesting.